Entry

Brief

Fanta believe teens should have the right to play. The brief was to produce a mobile phone application for teenagers so they can play without their fun being stopped by adults.

Solution

The idea was inspired by the ulta-sonic alarms used to stop teenage groups gathering - these play high-pitch sounds which only young people can hear. When you get older you can't hear these sounds as your hearing naturally gets worse.

We turned the technology upside down. The mobile application we invented, The Fanta Stealth Sound System, allows the same teenagers to communicate between themselves using frequencies adults cannot hear. We used simple, graphic icons to give the application truly global reach.

To date the application has had over 524,000 downloads since it's UK launch.

It will be launching worldwide in July 2009