FREGGO

SEEING TASTE FOR THE FIRST TIME_

Brief:
Launch Freggo ice-cream with an innovative, interactive campaign.

Strategy:
Use digital to allow people to see taste for the first time. We created an ice-cream taste test app to capture data and a computer program to turn it into visualisations. These were displayed on digital posters which drove people to a digital art exhibition at a well known gallery. Visitors could view the art and do a taste test themselves. They entered their data to create their very own unique visualisations and could share them via mms and social sites.

Results:
The gallery saw record attendance and Freggo had 310% uplift in sales.

what does taste look like taste tastesee it for the first time freggo icecream art
Irish cream freggo icecream
what flavour fancy some more freggo icecream